Handbook of Media Branding. International Media Branding. Advertisement Hide. Stephan Russ-Mohl, Rukhshona Nazhdiminova. An Essay on the Aestheticization of Media Brands. Buy options.
Stephan Russ-Mohl, Rukhshona Nazhdiminova. Add Some Glam? Front Matter Pages i-ix. Front Matter Pages Media Branding 3. The chapters address different research areas, such as society-, content-, management-, audience- as well as advertising aspects of media brands.